Thanks to a multi-million dollar “He Gets Us” campaign, viewers will see something during the Super Bowl they may not be expecting — ads about Jesus!

Each year, millions of people watch the Super Bowl. But plenty who tune in on February 12, 2023, won’t be doing so simply to see Kansas City face off against Philadelphia. They’ll also be checking out the commercial breaks.

Oftentimes, Super Bowl advertising generates as much (if not more) buzz and conversation as the game itself. Brands can spend an estimated $7 million for just one, thirty-second ad during the Big Game. So, it’s no wonder the commercials have become a massive draw for viewers of the widely televised championship event.

Super Bowl advertising often taps into big-name celebrities or pop culture. And they usually have us tearing up, reeling in shock, or laughing out loud. But something most viewers wouldn’t expect to see during the most-watched sporting event in the U.S. is ads about Jesus.

However, Super Bowl 57 will include just that thanks to a multi-million dollar campaign from the “He Gets Us” movement.

“He Gets Us” Campaign Brings Jesus To The Super Bowl

According to Jason Vanderground, the President of Haven – the advertising agency behind the ads, the goal behind the “He Gets Us” campaign is to “unify the American people around the confounding love and forgiveness of Jesus.”

The idea is to redefine how people see Jesus.

Many can view religion as stuffy, judgemental, and divisive. But the “He Gets Us” campaign seeks to help folks realize that Jesus is none of those things.

“We simply want everyone to understand the authentic Jesus as he’s depicted in the Bible – the Jesus of radical forgiveness, compassion, and love,” states the campaign’s website.

And so, in addition to their regular advertising efforts and viral ads, the “He Gets Us” campaign will use one of the biggest platforms in mainstream media — The Super Bowl — to get spread this simple truth: Jesus loves you.

Not only does Jesus love us, but He gets us. He relates to our struggles — He knows what it’s like to be human. But what makes Jesus “much more than just a good guy and a profound teacher,” as the “He Gets Us” website points out, is that He is the Son of God.

Through Him, we find forgiveness and grace for all our flaws, faults, and sins. Through Jesus, we find what this world cannot offer — salvation.

And how exciting to know the truth of the Good News will be broadcast during the Super Bowl!

“For God so loved the world, that he gave his one and only Son, that whoever believes in him should not perish, but have eternal life.” John 3:16

“The Word became flesh, and lived among us. We saw his glory, such glory as of the one and only Son of the Father, full of grace and truth.” John 1:14

“Again, therefore, Jesus spoke to them, saying, “I am the light of the world. He who follows me will not walk in the darkness, but will have the light of life.” John 8:12